Just Sylvanian Families is now the fifth store launched under the Out To Shop E-tail Group banner following on from the Out To Play On-line Children's toy store. Just Sylvanian Families is designed to offer a full range of the popular Sylvanian Families toy collectibles.

The origin of these stores began when Out To Play Ltd along with www.outtoplay.co.nz was founded in 1999, selling the Little Tikes brand on-line with a desire to provide the world's best toys to New Zealand consumers.

In 2004, Out To Play Ltd was purchased by new owners who continued to develop the on-line shop with new features, more exciting brands and the enthusiasm that came with taking over a new venture! The owners made major re-developments to the web site including switching to an Oscommerce web design (Open Source) which gave greater flexibility for the big changes to come.

In mid 2006, Out To Play Ltd was again sold to the current owners (Fraser & Rosemary Calvert) who established Out To Play (2006) Ltd, continuing the tradition of a family operated on-line business. The previous owners remain involved in the web store development team to take the business to it's next level along with others to increase the resource base. During 2006 Out To Shop Ltd was formed to cater for new e-tail stores planned over the next few years to better satisfy customer demand.

Since those early days, Out To Play has gone from strength to strength to command a leading and strong position in the New Zealand on-line toy market, with over 4,000 different products on offer from over 350 major brands. Little Tikes still features strongly, and has been joined by LEGO, Thomas, Meccano, Smoby and many more children's toy products. Just Sylvanian Families continues this fine heritage enabling us to further satisfy the increasing on-line shopping experiences busy customers require in this age.

Based in Auckland, New Zealand, Just Sylvanian Families is a family owned business with a strong customer focus, a continued commitment to bringing you the best toys and products at the best prices and a burning desire to be the best ensuring that we will continue to thrive for many years to come.

When it comes to shopping for toys, quality is the only thing that will ensure that a toy will last through the rigours that a child (or Adult!) will inflict upon it. Our range of brands includes the best known and most respected names in the industry, which is your guarantee of quality.